What are the best social media platforms for bloggers?

Making it in the blogging business requires different approaches. Just being good at writing can only get you so far. You need to consider other elements, like website hosting, the website’s layout, marketing strategies, and much more. One of the crucial parts of becoming a successful blogger is to use all the benefits of social media. However, the choice of options is vast, and not all platforms can give you the same array of features and options to express your creativity in the right way. With that in mind, we want to focus on a few of the best social media platforms for bloggers and give you a complete insight into their capabilities.

Traffic potential of social media platforms

It’s all about finding the right channel to communicate your articles to your customer base. If we look at the social media apps today, every platform is a small world for itself. They all have a large pool of users. However, you need to pick your social media platforms by considering traffic potential based on your niche and interests. You can follow blogs about blogging to get more ideas and learn more. Nevertheless, we are going to talk about our best picks for today!


Without a doubt, one of the most popular social media platforms for running a business is Instagram. This app is fun, engaging, visually appealing, and offers a plethora of options for the best blogging experience. However, running a blog and just using Instagram to post photos and talk to friends are two completely different worlds.

We will forget all about using this app for personal communication for the time being and focus only on what you need to run a successful blog.

Creating an account

The quick and simple process of creating an Instagram account does not mean you should not take some time when doing it. You need to be very careful and selective in what you want out of your account. Ask yourself these questions:

  • Do I want to make money with Instagram?
  • Is this a channel to brand my blogging business?
  • Am I using Instagram to get a lot of followers?
  • Is the goal to advertise my blog?

Before you create an account, you need to have a purpose.

Coming up with a name

You should perceive your Instagram account name as the name of your business. Do not rush this process; think it through and come up with something catchy, recognizable, engaging, and easy to remember. When a mobile user visits Instagram, they have limited visual space due to the mobile phone screen size. Every detail they see needs to be perfect.

When you come up with a good name, finalize your account and make it public.

Choose your niche

We have come to a crossroads that will determine in which direction your account develops. Depending on your blog’s nature, you can pick a niche and stick to it. Here are some of the most profitable niches found on Instagram:

  • Photography
  • Travel
  • Food
  • Lifestyle
  • Art
  • Music
  • Animals

If you are doing something else, feel free to define your own niche, but make sure it is something people can easily recognize. A good piece of advice is to stay true to your niche. Otherwise, you may lose followers. Remember that bloggers use content to strengthen their brand. Someone who follows a food blog will be confused if they see a post about cars.

A captivating bio is a must

Making a good first impression is one of the essential parts of any business. The Instagram bio gives you 150 characters to express yourself. Remember when we said that every little detail counts? Well, now it’s your time to shine. These 150 characters must be entertaining and enticing to attract followers. They are bombarded with thousands of Instagram accounts every day, and you need to give them a reason why they should spend their time on you.

How to write Instagram posts

You need to follow a few simple rules when writing Instagram blog posts. Firstly, you have a limit of 2200 characters. Secondly, you cannot post any links. Very importantly, you need good quality Images. On Instagram, everything is about the quality of photos you use. With that in mind, you either need to take a good quality photo or source out existing free or purchased photos. Finally, remember to use hashtags and geolocation. In 2022, these two elements can be the most beneficial strategies for driving traffic from your Instagram profile to your blog.

A good strategy that everyone likes is to use Instagram to advertise their website blog. That gives you a lot more options. You simply use a scheduler like Facebook Creator, SEMrush, Onlypult, and many others.


When we talk about the best social media platforms for bloggers, we must mention Facebook. As one of the pioneers in the business, Facebook forever changed how we use social media platforms to communicate. It has seen a lot of changes over that time, so let’s see what the best Facebook strategy for bloggers is in 2022.

The importance of Facebook stories

The most popular Facebook trend in 2022 is Facebook stories. This fantastic feature is a very successful strategy to attract potential clients’ attention. Facebook stories are displayed right at the top of the page as a prime spot for any advertisement.

How to create a Facebook story

Unlike Instagram, you can create a story from any platform you choose: a PC, the mobile app, Facebook Lite, and even Facebook Messenger. The preferred option is to use the Facebook mobile app because it is the most versatile.

You need to pick a page you want to advertise and click on the plus sign or the ellipsis button to create a story. There are a couple of different modes you can use:

  • Text
  • Music
  • Boomerang
  • Selfie
  • Poll

There are also four recording modes you can use:

  • Normal – tap or hold the button to take a photo or record a video with a limit of 20 seconds.
  • Video – it’s very simple to use; just tap the record button to start recording or stop.
  • Boomerang – this mode allows you to create a burst of photos and upload it as a short animation.
  • Live – this option starts a live broadcast that all of your followers can follow.

Making Facebook stories even more engaging

If you need more tools to create Facebook stories even more engaging, simply use built-in stickers, text tags, emoticons, drawing tools, links, backgrounds, or effects.

That is a really crafty way to create something unique and recognizable.

Why use Facebook stories to promote a blog?

When you look at the structure of a Facebook story, at first, you don’t think it will be useful for a blog. However, the blogging world also changes like everything else. People are looking for different and unique approaches. Why promote your blog only with blog posts? What if your followers like a more dynamic approach?

If you use Facebook stories, you can talk about your blog and inform your followers that a new article is out. Let them see your enthusiasm, motivate them to visit your page, and create a pleasant and entertaining atmosphere.

Instagram and Facebook are the best social media platforms for bloggers

There is no denying it; Instagram and Facebook are at the top of their game now. Both established themselves as the best social media platforms for bloggers today. The vast range of possibilities will help you to promote your blog most efficiently and provide a better customer experience to your readers. Our final advice is to use both platforms together. It will require more time and energy, but the results will amaze you. If you even find the time to mix it up with Twitter, you will create a full blogging experience that will engage every single follower you have. Good luck!