products that are recyclable and less impactful on the environment is becoming
increasingly important for businesses looking to develop greater USP’s against
those of competitors.
bags have quickly become some of the worst items that you can use in your
store; they have a ‘cheaper’ feel than their reusable counterparts and are
viewed as one of the least environmentally sustainable products out there.
change in the market has given rise to the Kraft paper bag market. These
recyclable bags are now used in many different stores around the UK. Here are
some of the benefits of Kraft paper bags and why you should consider adopting
them in your stores.
- Kraft paper bags are sourced from FSC regulated suppliers
paper bags as the name implies are made from high-quality materials, and these
are normally sourced from sustainable sources. The Forest Stewardship Council is a non-profit international organisation that works to
promote the sustainable management of forests around the world. If you find the
FSC logo on the Kraft paper bags you buy, this will be another environmentally
friendly element you can add to your businesses branding.
- You can use the ‘Kraft’ element as part of your branding
Kraft element of these paper bags is often an indication of a bespoke product.
This higher quality bag feel is something that you can incorporate into your
branding strategy. For example, this bag would pair well with any bespoke
luxury products that your company is offering.
- Kraft paper bags can be used to support your businesses’
addition to the quality feel of Kraft paper bags,
their FSC regulated status makes them a powerful environmental marketing tool.
For example, your use of them could be brought into print and digital
advertising. Phrases like ‘all our packaging is recyclable and FSC regulated’
are a great way to reach environmentally conscious consumers.
- Kraft paper bags are highly customizable
only are Kraft paper bags much better for the environment, but they are also
easy to customize. Handles finishes, prints and linings are all areas that can
be easily changed to create the perfect product for your business. Having
different styled Kraft paper bags can also add more variety to the store’s
value offering. However, if you do change the style of the bag, make sure the
design still works with the aesthetic.