If you’ve perhaps gone ahead and set up your own blog after having chosen a niche, with the aim of building up some authority and eventually monetising it, to say the very least you’ll probably report to have gone through a very interesting journey up until now. The journey continues though as blogs are never ‘finished,’ much like how fashion or anything of that sort.
There’s undoubtedly so much more to do and you will have undeniably learned about the various different methods of marketing your blog and getting it out there. How many of those explored methods have worked out for you so far? Admittedly though, some of them are going to take a while to start showing any tangible signs of working out positively, such as those which are geared more towards getting a higher search engine ranking.
I’m now going to share with you something which you probably haven’t come across up until now by way of how to go about marketing your blog. This is called shadow blog marketing and it’s not even in the slightest bit as dodgy as it sounds.
Recycled unpublished content
The whole concept of shadow blog marketing entails making use of marketing channels that shadow your main blog, but aren’t in themselves meant to be seen by the public as part of any real association with your blog. One of the ways through which this is facilitated is that of recycling unpublished content. Look, there are many posts which you perhaps wrote out fully but for some reason you decided not to post that content. That should go on a so-called shadow blog such as perhaps one which is created using Google’s Blogger.com platform.
Link back to your main blog from that content – all it does is put your blog in line to be ranked higher by the search engines which absolutely love back-links from related content.
Don’t duplicate the content. It should be unique, but naturally you won’t mind a single bit if nobody ever gets to read the content you scrapped while it was still in the production line…
Guest post solicitation
What makes for a better way to get real traffic to your blog than to open it up for guest post submissions? You don’t even have to pay in cash or pay at all, so long as you are clear about the details of the arrangement to accept and publish guest posts. Some guest writers are looking for nothing more than some references to be able to point to by way of their published work, so they’ll be happy to get nothing more than a credit which clearly lists them as the contributing author.
One writer who was affiliated with an online gift store wanted nothing more than a mention of some unique gift basket ideas which are available via their referral link in return for the hard work they’d put into a guest post they wanted published.
Either way, these methods form part of the shadow blog marketing practice which puts some bloggers way ahead of many others in the same niche.